Why InCrowd's Angel Groups?
Whether you are interested in helping entrepreneurs achieve their dreams, are looking for long-term capital returns, or are looking for a new, exciting way to invest, InCrowd makes anyone feel comfortable investing in startups.
InCrowd builds comfort in four ways:
We Handle The Confusion
InCrowd makes it easy to invest in startups by assisting with all of the complicated stages of investing in startups. Deal term negotiation and legal and tax document preparation are all handled for our members. We also work with leading accelerator, university and incubator programs from across our entire Southeast InCrowd network to provide deal flow to our members.
Networking & Live Events
Unlike most angel groups, InCrowd does not feel cliquish or unwelcoming. Every month, InCrowd hosts live pitch events that allow our members to get together to meet each other and network, discuss investment opportunities, and to see the entrepreneurs pitch in a live setting. We record the pitch sessions so any member that can not make an event can watch the presentations online at a their own convenience.
Low minimum investments
InCrowd members can invest small amounts in each investment opportunity they choose to fund. This allows our members to write checks in line with their level of comfort, as well as allowing them to spread their risk across a larger number of companies, if they choose.
Only trained Companies
InCrowd only allows entrepreneurs going through partner accelerator training programs, university programs and local business incubators to pitch via our platform, ensuring that you have access to opportunities that have been accepted and trained by these programs. Investors who sign up for InCrowd angel groups have access to opportunities from our entire network of partners across the country.
Each company will provide information in a consistent format using our online platform, making it easy for investors to compare opportunities. When you find a company that interests you, InCrowd makes it easy to make investments in the companies you like best.
How do InCrowd Angel Groups work?
After signing up for an InCrowd angel group, you will find the opportunities from across our entire angel group network in your account profile.
Through our online platform, each company will provide information in a consistent format, making it easy for you to compare companies. You will also be able to take notes on each company and rate each aspect of their business plan to help you organize your thoughts and identify your favorite companies.
In addition, each company will have a chance to present their ideas at a live event to the angel group. You will have a chance to watch the entrepreneur present and then ask any questions you might have about the investment opportunities.
We believe that two specific trends in the startup community make now an exciting time to get involved in an angel group: 1) the reduction in the cost of starting up a company, and; 2) the advent of accelerator programs and university-based entrepreneurship centers.
Over the past ten years, the cost of developing technology needed to start a new company has drastically declined. We believe the decline has allowed angel investors to invest at a later stage in a company's life cycle than in the past, as companies can progress further with less capital.
In addition, the past five years have seen a boom in entrepreneurship-focused educational and assistance programs across the U.S. Accelerator programs, the majority of which are less than five years old, screen startup companies and train them on best practices increasing their chances of success. Universities across the country have launched similar educational programs, allowing entrepreneurs to get a head start through the use of mentors and educators. InCrowd only accepts companies on its platform that have gone through one of these programs.
For many people interested in investing in startups, the process and the current investment ecosystem can be intimidating. Most angel groups are cliquish and can feel like "good-old-boys" clubs where everyone knows each other. InCrowd was created to make anyone feel like they are a part of the investment "incrowd" no matter their level of experience.
We do this is several ways. First, compared to traditional angel investment opportunities, we have lowered the minimum investment levels to make it easier for people to diversify or get comfortable making investments. For example, we know that there are many people out there who would be willing to invest $5,000 in ten companies, but not necessarily $50,000 in one company. For that reason, we have structured our angel network to allow any investor to commit smaller amounts to be able to spread their risk across a larger number of companies.
In addition, we do some hand holding along the way for those who need it. We assist with deal terms with the entrepreneurs and all of the paperwork necessary for each investment. Generally, all of our angels get the same terms and invest together as a group.
Finally, we have lowered the barrier to entry with low membership fees - our annual fee is only $1,500. In addition, unlike other angel groups, when you invest through InCrowd we do not take a fee based on your investment amount or take a carry on the investments made through the angel group.
How are the potential investments selected?
The businesses are selected in two ways:
1) Entrepreneurs have to have graduated from an incubator, accelerator or university program to list on our platform. Not only does participating in a program increase the chances of success due to the educational, mentorship, networking and training aspects of the program*, most programs have an application and acceptance process for the participating companies.
2) Through our proprietary online system, angels will be able to use the "wisdom of the crowd," by seeing an aggregated score for each company based on the ratings of the other angels in the group.
*According to the National Business Incubation Association, a business that goes through an incubator program is twice as likely to succeed as a business that does not.
How much does it cost to participate?
InCrowd has two membership tiers as ways to get started - Standard Membership and Premium Membership. Our Standard Membership allows investors to participate as individual angels in our group. They get access to all of the services listed above and can make investments in any of the companies they like. Standard Members pay a $1,500 annual membership fee to access our platform and live events.
Premium Members have the opportunity to invest on a committed capital basis in the companies in which the angel group invests. Premium Members have access to all Standard Member benefits, as well.
How Do I Get Started?
To sign up for an InCrowd angel group, use the application link on the top right of this page to begin the process. You will be asked to fill out a brief application with your contact information. The process should take no longer to than a few minutes to complete. After, an InCrowd associate will contact you to discuss your application and get you started with your online account.
What happens after I sign up?
After you sign up and confirm your account, you will be able to log into your account for more details on the current investment opportunities. There will likely be several investment opportunities posted on our platform; after signing up, you will have access to the information on each company.
We list one or two new companies each month. On the third Thursday of the month, we host a live pitch session, where the entrepreneurs listed that month present their ideas live to our angel group.
At these events, you will also have the opportunity to network with other members in your angel group.
Here are the details for our live events (Live events to begin soon):
Monthly Member Meals Events (times and dates can vary):
- Date: The third Thursday of every month
- Time: 12:00 pm – 1:00 pm
- Location: TBD
- Details: Lunch is included! Come prepared with your questions.
Who can sign up for an InCrowd Angel Group?
This group is only available to accredited investors. "Accredited Investor," is a legal term, and is defined as investors who either have a net worth of over $1 million, not including their primary residence, or have income of $200,000 or more in each of the past two years with an expectation to earn over $200,000 this year (or $300,000 if including a spouse). Anyone who meets either one of those two criteria is considered to be an accredited investor.
Are the companies I am investing in local?
That is one of the beauties of the InCrowd program – you get to choose. If you want to only invest in local companies, you can focus your attention on companies in your region. However, when you join InCrowd, you will have access to our entire network of investment opportunities. You can find a list of the current regions we represent on our website by clicking here.
What industries are the companies in?
Our angel groups do not focus on specific industries, but our partner accelerator programs might have industry focuses. For example, for our Nashville group, companies associated with the Nashville Entrepreneur Center, such as Project Music, 1440 and the soon to launch Project Healthcare focus on music technology, publishing and healthcare, respectively.
Can I communicate with the entrepreneurs?
Yes. You will have access to the contact information for each entrepreneur in your group. You are welcome to get in touch with the entrepreneur to learn more about them, their company and to inquire about investing further.
InCrowd also encourages personal interaction between angels and entrepreneurs, which is why our angel programs are designed around specific institutions. In this case, if you would like to go to the programs we work with in Alabama and meet the companies in the program, please do so.
Does InCrowd plan any events for investors to interact with the entrepreneurs and ask them questions?
Every month, InCrowd hosts a pitch day, called InCrowd Member Meals, that will give the entrepreneurs that we list earlier that month a chance to present their ideas to the investors. Only one or two will be listed each month to keep our angels from getting overwhelmed with the scoring system.
At the Member Meals, you have the chance to spend more time with each entrepreneur in person and to make sure all of your questions about the company have been answered.
Member Meals events are only open to members.
Do the entrepreneurs have the contact information for each angel?
No. To protect the privacy of the angels, the entrepreneur will never know who is participating in the group or how to get in touch with them, unless the angels divulge that information on their own.
Can I take a more active role with the companies I invest in, such as mentorships and/or board positions?
While there is no obligation to do so, we highly encourage angel investors in our group to take active roles within the companies they invest in. Some options include acting as a mentor to the entrepreneurs you are supporting, offering your own expertise in areas you are interested in, or taking on a board role.
InCrowd's program is designed to make these opportunities available to our investors if they are interested. During the raise process, please feel free to reach out to the entrepreneurs to discuss in more detail.
Can I see deal flow from outside of my region?
Yes. The annual fee includes access to our entire network of InCrowd groups - including those in other states. However, for those who only want to see local deals can easily look over the other deals outside of your home region.